Easy Walking: Yoga-T Product Launch

Skills:  branding, UX design & research, project management

Date: January 2017-April 2017

Tools: Photoshop, Illustrator, Shopify


Project Overview:

Easy Walking, Inc. designs, manufactures, and sells its own mechanical devices for walking rehabilitation. The firm is passionate about product design and about helping people regain their ability to walk. I was hired to work on product development, branding, and website design for Easy Walking’s first product in the yoga market, which represented a move away from its exclusive focus on rehabilitation devices.

My Responsibilities

  • Business strategy & branding
  • Project management:  coordinating across the engineering, business, design, and marketing departments.
  • UX design: e-commerce website wireframing
  • UX research: user studies and focus groups

Usability Testing/ Focus Group

We took the product prototypes to a local yoga studio to obtain feedback from experts. This research taught us about users’ preferred poses using the product and gave us a better idea of its place in the market.

Branding

Determining Which Market to Target

In order to determine which market would have the most traction, I designed two nearly identical websites for comparison between the yoga and meditation markets.

Yoga-T Website Link

Meditation-T Website Link (shut down owing to insufficient traction in this market)